We talked to Eye Care Professional who have had great success with anti-reflective
coatings.
| Here are some suggestions they had: |
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Make sure that everyone is on-board:
Wear Reflection Free NP®
on your lenses, and suggest that your dispensary staff try it, so they can easily discuss the benefits
of anti-reflective lenses with their patients. The staff should
be knowledgeable about AR-lenses and Reflection Free NP, and prepared
to answer basic patient questions. |
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Talk
to your Essilor Sales Consultants:
He or she will be happy to share information and sales tips with
you and your staff, and can also to provide training and demonstrations
materials. In addition, please feel free to discuss with your consultant
your ideas and/or needs for other materials that would be helpful
in talking to patients about anti-reflective lenses. |
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Build
relationships:
Since you have developed trust with your patients, they will appreciate
your recommendations, especially if they feel those recommendations
are based on their individual needs, and not on "making a sale". For
example, if you know that a patient works with computers, you can
let her know that AR lenses will reduce eyestrain. Or if a patient
is very self-conscious about his appearance with glasses, AR lenses
will provide him with a more natural look. |
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Don't treat AR as an add-on:
Use Reflection Free NP® as part of
a total lens package - one that you
feel confident will give the best value for your price sensitive patient.
Instead of asking patients if they would like to add an AR-coating
to their prescription, offer them a lens that "has everything" they
will need for ideal vision correction. |
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Discuss benefits:
One eye care professional that we talked to begins conversations with
his patients by asking if they would like lenses "with or without
glare". However you decide to approach your patients with AR lenses,
make sure to explain that it will make them see, feel, and look better.
Try asking if they want their lenses with glare or without. Then,
based on the fact that it's long lasting and easy-to-clean, explain
why you recommend Reflection Free NP as an important part of their
complete lens purchase. |
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Let your patients see for themselves:
Place Reflection Free NP®
point of purchase material in your waiting
and dispensing areas, so your patients can learn about AR features
and benefits, and actually see the difference between an AR lens and
an uncoated lens with the Bullet lens display. |
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